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Woo, wow, and win : how five principles of service design will shape the future of marketing.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Customer services.
- Service industries.
- Marketing.
- Physical Description:
- 1 online resource (1 video file (00:57:03)) : sound, colour
- Place of Publication:
- Chicago : American Marketing Association, 2019.
- Language Note:
- Closed-captioned in English.
- Summary:
- Thomas A. Stewart and Patricia O'Connell discuss five principles of service design, strategy, and delivery that are shaping marketing today and into the future.
- Participant:
- Speaker, Selma Avdic.
- Speaker, Thomas A. Stewart.
- Speaker, Patricia O'Connell.
- Notes:
- Description based on XML content.
- ISBN:
- 1-5297-0863-X
- 9781529708639
- OCLC:
- 1108198291
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