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Woo, wow, and win : how five principles of service design will shape the future of marketing.

SAGE Video: Business and Management Available online

SAGE Video: Business and Management
Format:
Contributor:
Language:
English
Subjects (All):
Physical Description:
1 online resource (1 video file (00:57:03)) : sound, colour
Place of Publication:
Chicago : American Marketing Association, 2019.
Language Note:
Closed-captioned in English.
Summary:
Thomas A. Stewart and Patricia O'Connell discuss five principles of service design, strategy, and delivery that are shaping marketing today and into the future.
Participant:
  • Speaker, Selma Avdic.
  • Speaker, Thomas A. Stewart.
  • Speaker, Patricia O'Connell.
Notes:
Description based on XML content.
ISBN:
1-5297-0863-X
OCLC:
1108198291

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