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Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters.
Lippincott Library - Reserve Desk HF5415.32 H69 2018
Available
Log in to request item- Format:
- Book
- Author/Creator:
- Hoyer, Wayne D., author.
- MacInnis, Deborah J., author.
- Pieters, Rik, author.
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Verbraucherforschung.
- Verbraucherverhalten.
- Local Subjects:
- Consumer behavior.
- Verbraucherforschung.
- Verbraucherverhalten.
- Physical Description:
- xviii, 525 pages : illustrations (some color) ; 28 cm
- Edition:
- Seventh edition.
- Place of Publication:
- Boston, MA : Cengage Learning, [2018]
- Contents:
- Understanding consumer behavior
- Motivation, ability, and opportunity
- From exposure to comprehension
- Memory and knowledge
- Attitudes based on high effort
- Attitudes based on low effort
- Problem recognition and information search
- Judgment and decision-making based on high effort
- Judgment and decision-making based on low effort
- Post-decision processes
- Social influences on consumer behavior
- Consumer diversity
- Household and social class influences
- Psychographics: values, personality, and lifestyles
- Innovations: adoption, resistance, and diffusion
- Symbolic consumer behavior
- Marketing, ethics, and social responsibility in today's consumer society.
- Notes:
- Includes bibliographical references and indexes.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Elizabeth Kelsey Memorial Fund.
- ISBN:
- 9781305507272
- 1305507274
- OCLC:
- 971061388
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