Hoyer, Wayne D., et al. Consumer behavior. Seventh edition. Boston, MA : Cengage Learning, [2018]
APA
Hoyer, W., Elizabeth Kelsey Memorial Fund., MacInnis, D. & Pieters, R. (2018). Consumer behavior. Seventh edition. Boston, MA : Cengage Learning.
Chicago
Hoyer, Wayne D., Elizabeth Kelsey Memorial Fund., Deborah J. MacInnis and Rik Pieters. Consumer behavior. Seventh edition. Boston, MA : Cengage Learning, [2018]