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Cases in promotional strategy / James F. Engel, W. Wayne Talarzyk [and] Carl M. Larson.

Lippincott Library HF5415 .E645
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Format:
Author/Creator:
Language:
English
Subjects (All):
Genre:
  • Case studies.
Physical Description:
x, 382 pages : illustrations ; 23 cm
Place of Publication:
Homewood, Ill. : Irwin, 1971.
OCLC:
137256

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