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Cases in promotional strategy / James F. Engel, W. Wayne Talarzyk [and] Carl M. Larson.
Lippincott Library HF5415 .E645
Mixed Availability
- Format:
- Book
- Author/Creator:
- Engel, James F.
- Talarzyk, W. Wayne, author.
- Larson, Carl M., 1916- author.
- Language:
- English
- Subjects (All):
- Marketing--Case studies.
- Advertising--Case studies.
- Genre:
- Case studies.
- Physical Description:
- x, 382 pages : illustrations ; 23 cm
- Place of Publication:
- Homewood, Ill. : Irwin, 1971.
- OCLC:
- 137256
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