Cases in promotional strategy

MLA

Engel, James F., W. Wayne Talarzyk and Carl M. Larson. Cases in promotional strategy. Homewood, Ill. : Irwin, 1971.

APA

Engel, J., Talarzyk, W. & Larson, C. (1971). Cases in promotional strategy. Homewood, Ill. : Irwin.

Chicago

Engel, James F., W. Wayne Talarzyk and Carl M. Larson. Cases in promotional strategy. Homewood, Ill. : Irwin, 1971.