[Papers].

Format:

Book

Conference/Event

Contributor:

Brown, George H.

Robinson, Patrick J.

Hinkle, Charles L.

Frank, Ronald Edward, 1933-

Gross, Irwin Christopher.

Halbert, Michael H.

Marketing Science Institute.

Conference Name:

Membership Conference of the Marketing Science Institute, 1965, Princeton.

Language:

English

Subjects (All):

Marketing--Congresses.

Marketing.

Genre:

Conference papers and proceedings.

Physical Description:

1 volume (various paging)

Place of Publication:

Philadelphia : Marketing Science Institute, 1965.

Contents:

R & D in marketing management, by Patrick J. Robinson.

Marketing research and decision making, by George H. Brown.

Dealing: dogma, dilemma, decision, by Charles L. Hinkle.

Market segmentation analysis: key to profitable product promotion, by Ronald Edward Frank.

Does advertising produce profit, by Michael H. Halbert.

Budgeting for quality vs. quantity in advertising, by Irwin Christopher Gross.

Notes:

Cover title.

Conference held on May 24/25, 1965.

Related Work:

Brown, George H. Marketing research and decision making.

Robinson, Patrick J. R & D in marketing management.

Hinkle, Charles L. Dealing: dogma, dilemma, decision.

Frank, Ronald Edward, 1933- Market segmentation analysis: key to profitable product promotion.

Gross, Irwin Christopher. Budgeting for quality vs. quantity in advertising.

Halbert, Michael H. Does advertising produce profit?

OCLC:

249776535