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Proceedings of the 12th Paul D. Converse Symposium / edited by Devanathan Sudharshan and Frederick W. Winter.
LIBRA HF5411 .P38 1986
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- Paul D. Converse Symposium (12th : 1986 : University of Illinois at Urbana-Champaign)
- Series:
- Proceedings series (American Marketing Association)
- Proceedings series / American Marketing Association
- Language:
- English
- Subjects (All):
- Marketing--Congresses.
- Marketing.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- x, 186 pages : illustrations ; 23 cm.
- Other Title:
- Proceedings of the Twelfth Paul D. Converse Symposium.
- Place of Publication:
- Chicago, Ill. : American Marketing Association, 1987.
- Notes:
- Includes bibliographies.
- ISBN:
- 0877571872
- OCLC:
- 15223399
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