Proceedings of the 12th Paul D. Converse Symposium

MLA

Sudharshan, Devanathan. and Frederick W. Winter. Proceedings of the 12th Paul D. Converse Symposium. Chicago, Ill. : American Marketing Association, 1987.

APA

Sudharshan, D. & Winter, F. (1987). Proceedings of the 12th Paul D. Converse Symposium. Chicago, Ill. : American Marketing Association.

Chicago

Sudharshan, Devanathan. and Frederick W. Winter. Proceedings of the 12th Paul D. Converse Symposium. Chicago, Ill. : American Marketing Association, 1987.