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Consumerism: search for the consumer interest / David A. Aaker [and] George S. Day.

LIBRA HC110.C63 A6
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LIBRA HC110.C63 A6 1974
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Lippincott Library HC110.C63 A6
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Format:
Author/Creator:
Contributor:
Language:
English
Subjects (All):
Physical Description:
xxviii, 460 pages ; 24 cm
Edition:
Second edition.
Place of Publication:
New York : Free Press, [1974]
Notes:
Includes bibliographical references.
ISBN:
002900070X
OCLC:
749652

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