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Going to market : distribution systems for industrial products / E. Raymond Corey, Frank V. Cespedes, V. Kasturi Rangan ; research associates, Bobbi Carrey ... [and others].

Lippincott Library HF5415.129 .C67 1989
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Format:
Book
Author/Creator:
Corey, E. Raymond.
Contributor:
Cespedes, Frank V., 1950-
Rangan, V. Kasturi.
Language:
English
Subjects (All):
Marketing channels.
Industrial marketing.
Marketing channels--United States.
Industrial marketing--United States.
United States.
Physical Description:
xxxvi, 394 pages : illustrations ; 24 cm
Place of Publication:
Boston, Mass. : Harvard Business School Press, [1989]
Notes:
Includes index.
ISBN:
087584202X
OCLC:
19265188

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