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Zero defect marketing : the secrets of selling high tech services / Lee A. Friedman with David H. Rothman.
Lippincott Library HC79.H53 F75 1988
Available
- Format:
- Book
- Author/Creator:
- Friedman, Lee A.
- Language:
- English
- Subjects (All):
- High technology--Marketing.
- High technology.
- Service industries--Marketing.
- Service industries.
- Engineering services marketing.
- Physical Description:
- xii, 275 pages : illustrations ; 24 cm
- Place of Publication:
- Homewood, Ill. : Dow Jones-Irwin, [1988]
- Notes:
- Includes index.
- ISBN:
- 155623001X
- OCLC:
- 17368151
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