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Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle.
Lippincott Library HF5415.2 .D54 1987
Available
- Format:
- Book
- Author/Creator:
- Dillon, William R.
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- xxviii, 742, 21, 15 pages : illustrations ; 25 cm
- Place of Publication:
- St. Louis : Times Mirror/Mosby College Pub., 1987.
- Notes:
- Includes bibliographies and indexes.
- ISBN:
- 0801613035 :
- OCLC:
- 14718871
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