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First North American Workshop on Historical Research in Marketing : proceedings of a conference held at Michigan State University, East Lansing, Mich., June 1983 withe the support of the American Marketing Association ; Stanley C. Hollander, Ronald Savitt, editors.
LIBRA HF5415.2 .N6 1983
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- North American Workshop on Historical Research in Marketing (1st : 1983 : East Lansing, MI)
- Language:
- English
- Subjects (All):
- Marketing research--History--Congresses.
- Marketing research.
- History.
- Marketing--History--Congresses.
- Marketing.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- x, 181 leaves : illustrations ; 28 cm
- Place of Publication:
- East Lansing, MI : Dept. of Marketing and Transportation, Graduate School of Business Administration, Michigan State University, 1983.
- Notes:
- Includes bibliographical references.
- OCLC:
- 10252265
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