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Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr.
Lippincott Library HF5823 .J717 1989
Available
- Format:
- Book
- Author/Creator:
- Jones, John Philip.
- Language:
- English
- Subjects (All):
- Advertising--Brand name products--United States--Case studies.
- Advertising.
- Advertising--Brand name products.
- United States.
- Physical Description:
- xxi, 380 pages : illustrations ; 24 cm
- Place of Publication:
- Lexington, Mass. : Lexington Books, [1989]
- Notes:
- Includes index.
- Bibliography: pages [349]-370.
- ISBN:
- 0669158976
- OCLC:
- 18557236
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