Lateral thinking : creativity step by step / Edward de Bono.

Format:

Book

Author/Creator:

De Bono, Edward, 1933-2021.

Series:

Harper colophon books

Language:

English

Subjects (All):

Creative thinking.

Physical Description:

300 pages : illustrations ; 21 cm.

Edition:

First Harper Colophon edition.

Place of Publication:

New York : Harper & Row, 1973, c1970.

Summary:

This book is intended for use both at home and at school. At school the emphasis has traditionally always been on vertical thinking which is effective but incomplete. This book is about lateral thinking which is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practiced and used. It is impossible to acquire skill in it just as it is possible to acquire skill in mathematics.

Contents:

The way the mind works 25

Difference between lateral and vertical thinking 39

Attitudes towards lateral thinking 47

Basic nature of lateral thinking 51

The use of lateral thinking 57

Techniques 61

The generation of alternatives 63

Challenging assumptions 91

Innovation 105

Suspended judgment 107

Design 113

Dominant ideas and crucial factors 123

Fractionation 131

The reversal method 141

Brainstorming 149

Analogies 167

Choice of entry point and attention area 175

Random stimulation 193

Concepts/divisions/polarization 207

The new word po 225

Blocked by openness 265

Description/problem solving/design 275.

ISBN:

0060903252

OCLC:

2104391