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Market-share analysis : evaluating competitive marketing effectiveness / Lee G. Cooper, Masao Nakanishi.
Lippincott Library HF5415.135 .C66 1988
Available
- Format:
- Book
- Author/Creator:
- Cooper, Lee G.
- Series:
- International series in quantitative marketing
- International series in quantitative marketing.
- Language:
- English
- Subjects (All):
- Marketing--Decision making--Mathematical models.
- Marketing.
- Marketing--Decision making.
- Physical Description:
- xv, 279 pages : illustrations ; 24 cm.
- Place of Publication:
- Boston : Kluwer Academic Publishers, [1988]
- Notes:
- Includes index.
- Bibliography: pages 265-272.
- ISBN:
- 0898382785
- OCLC:
- 17841155
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