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Business management of general consumer magazines / W. Parkman Rankin, Eugene Sauvé Waggaman, Jr.
- Format:
- Book
- Author/Creator:
- Rankin, William Parkman.
- Language:
- English
- Subjects (All):
- Periodicals--Publishing--United States--Management--Case studies.
- Periodicals.
- Periodicals--Publishing--Management.
- Periodicals--Publishing.
- Management.
- United States.
- Physical Description:
- xiv, 236 pages : illustrations ; 24 cm
- Edition:
- Second edition.
- Place of Publication:
- New York : Praeger, 1984.
- Notes:
- Includes bibliographies and index.
- ISBN:
- 003068921X
- OCLC:
- 10459121
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