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Communication and persuasion : central and peripheral routes to attitude change / Richard E. Petty, John T. Cacioppo.
LIBRA BF637.P4 P47 1986
Available from offsite location
- Format:
- Book
- Author/Creator:
- Petty, Richard E.
- Series:
- Springer series in social psychology
- Springer series in social psychology.
- Language:
- English
- Subjects (All):
- Persuasion (Psychology).
- Attitude change.
- Communication--Psychological aspects.
- Communication.
- Physical Description:
- xiv, 262 pages : illustrations ; 25 cm.
- Place of Publication:
- New York : Springer-Verlag, [1986]
- Notes:
- Includes indexes.
- Bibliography: pages [225]-247.
- ISBN:
- 0387963448
- OCLC:
- 13559760
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