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Qualitative market research : a practitioner's and buyer's guide / Wendy Gordon and Roy Langmaid ; with illustrations by Christopher Mills.
Lippincott Library HF5415.2 .G564 1988
Available
- Format:
- Book
- Author/Creator:
- Gordon, Wendy, 1943-
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- xiii, 262 pages : illustrations ; 26 cm
- Place of Publication:
- Aldershot ; Brookfield, USA : Gower, [1988]
- Notes:
- Includes index.
- Bibliography: pages [252]-253.
- ISBN:
- 056605115X
- OCLC:
- 16873613
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