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Market research handbook for health care professionals / Paul H. Keckley.
Van Pelt Library RA410.56 .K43 1988
Available
- Format:
- Book
- Author/Creator:
- Keckley, Paul H.
- Language:
- English
- Subjects (All):
- Medical care--Marketing.
- Medical care.
- Marketing research.
- Physical Description:
- viii, 128 pages : illustrations ; 28 cm
- Place of Publication:
- Chicago, Ill. : American Hospital Pub., [1988]
- Notes:
- "In cooperation with the American Society for Hospital Marketing and Public Relations of the American Hospital Association."
- Bibliography: pages 127-128.
- ISBN:
- 155648013X
- OCLC:
- 17983473
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