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Marketing, a return to the broader dimensions / 1988 AMA Winter Educator's Conference ; edited by Stan Shapiro.
LIBRA HF5415.1 .A56 1988
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- AMA Winter Educators' Conference (1988 : San Diego, Calif.)
- Series:
- Proceedings series (American Marketing Association)
- Proceedings series
- Language:
- English
- Subjects (All):
- Marketing--United States--Congresses.
- Marketing.
- United States.
- Business ethics--Congresses.
- Business ethics.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- xiii, 532 pages : illustrations ; 28 cm.
- Place of Publication:
- Chicago, Ill. : American Marketing Association, 1988.
- ISBN:
- 0877571929
- OCLC:
- 17733028
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