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Market smarts : proven strategies to outfox and outflank your competition / Allan J. Magrath.
Lippincott Library HF5415 .M2678 1988
Available
LIBRA HF5415 .M2678 1988
Available from offsite location
- Format:
- Book
- Author/Creator:
- Magrath, Allan J.
- Series:
- Wiley series on business strategy
- Wiley series on business strategy.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xiv, 249 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : Wiley, [1988]
- Notes:
- Includes indexes.
- Bibliography: pages 235-239.
- ISBN:
- 0471611603
- 047161159X
- OCLC:
- 17551150
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