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Fundamentals of advertising research / Alan D. Fletcher, Thomas A. Bowers.
Lippincott Library HF5814 .F57 1988
Available
- Format:
- Book
- Author/Creator:
- Fletcher, Alan D.
- Language:
- English
- Subjects (All):
- Advertising--Research.
- Advertising.
- Physical Description:
- xiii, 322 pages : illustrations ; 25 cm
- Edition:
- Third edition.
- Place of Publication:
- Belmont, Calif. : Wadsworth Pub. Co., [1988]
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0534084540
- OCLC:
- 16523829
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