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Repeat-buying : facts, theory and applications / A.S.C. Ehrenberg.
Lippincott Library HF5415.3 .E52 1988
Available
- Format:
- Book
- Author/Creator:
- Ehrenberg, A. S. C.
- Language:
- English
- Subjects (All):
- Brand choice.
- Consumers.
- Motivation research (Marketing).
- Physical Description:
- xx, 378 pages : illustrations ; 24 cm
- Edition:
- New edition.
- Place of Publication:
- London : Griffin ; New York : Oxford University Press, 1988.
- Notes:
- Rev. ed. of: Repeat-buying : theory and applications. 1972.
- Includes indexes.
- Bibliography: pages 365-372.
- ISBN:
- 0195206347
- 0852642873
- OCLC:
- 22542127
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