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Developing business strategies / David A. Aaker.
LIBRA HD30.28 .A23 1988
Available from offsite location
- Format:
- Book
- Author/Creator:
- Aaker, David A.
- Series:
- Wiley series on marketing management
- Wiley series on marketing management.
- Language:
- English
- Subjects (All):
- Business planning.
- Industrial management.
- Physical Description:
- xv, 364 pages : illustrations ; 24 cm.
- Edition:
- Second edition.
- Place of Publication:
- New York : Wiley, [1988]
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0471602965 :
- OCLC:
- 17996694
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