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The marketing mirage : how to make it a reality / Colin McIver.
LIBRA HF5415 .M2583 1987
Available from offsite location
- Format:
- Book
- Author/Creator:
- McIver, Colin, 1914-1987.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- viii, 215 pages : illustrations ; 24 cm
- Place of Publication:
- New York : Nichols Pub. Co., 1987.
- Notes:
- Includes index.
- ISBN:
- 0893972851 :
- OCLC:
- 15792893
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