Public relations and community : a reconstructed theory / Dean Kruckeberg, Kenneth Starck.

Format:

Book

Author/Creator:

Kruckeberg, Dean.

Contributor:

Starck, Kenneth.

Language:

English

Subjects (All):

Public relations--United States.

Public relations.

United States.

Communities.

Public relations--Missouri--Sugar Creek--Case studies.

Missouri--Sugar Creek.

Petroleum industry and trade--Public relations--United States--Case studies.

Petroleum industry and trade.

Petroleum industry and trade--Public relations.

Genre:

Case studies.

Physical Description:

xiii, 142 pages ; 22 cm

Place of Publication:

New York : Praeger, 1988.

Summary:

Public relations is commonly viewed as using "persuasive communications" to achieve a client's vested goal. Kruckeberg and Starck challenge this oversimplified approach, asserting that public relations is a complex, multi-flow process that should--and can--affect society as a whole. In Part I, they examine critically the historical definition and practice of public relations, outlining the shortcomings of this narrow approach. Part II explores how the "community" itself has changed. Such issues as the shift from rural to urban life and the attempt to regain a sense of community are discussed. Part III attempts to reconcile the authors' new notion of public relations and community through an in-depth case-study. The results lead the authors to conclude that only if public relations is practiced as an active attempt to build a sense of community can it become a full partner in the communications milieu.

Notes:

Includes index.

Bibliography: pages [127]-135.

ISBN:

0275929116

OCLC:

17105314