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Managing new products : competing through excellence / Thomas D. Kuczmarski.
LIBRA HF5415.153 .K83 1988
Available from offsite location
- Format:
- Book
- Author/Creator:
- Kuczmarski, Thomas D., 1951-
- Language:
- English
- Subjects (All):
- New products.
- Product management.
- Marketing.
- Physical Description:
- xv, 304 pages : illustrations ; 24 cm
- Place of Publication:
- Englewood Cliffs, N.J. : Prentice Hall, [1988]
- Notes:
- Includes index.
- ISBN:
- 0135507162
- OCLC:
- 16754921
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