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Health care marketing management : a case approach / Philip D. Cooper, Larry M. Robinson.
Holman Biotech Commons RA410.5 .C65 1982
Available
- Format:
- Book
- Author/Creator:
- Cooper, Philip D., 1942-
- Language:
- English
- Subjects (All):
- Medical care--Marketing--Case studies.
- Medical care.
- Marketing--Management--Case studies.
- Marketing.
- Marketing--Management.
- Medical care--Marketing.
- Economics, Hospital.
- Health Resources.
- Marketing of Health Services.
- Medical Subjects:
- Economics, Hospital.
- Health Resources.
- Marketing of Health Services.
- Genre:
- Case studies.
- Physical Description:
- xii, 361 pages : illustrations ; 24 cm
- Place of Publication:
- Rockville, Md. : Aspen Systems Corp., 1982.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0894433946
- OCLC:
- 8282924
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