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Advertising's influence on consumers' use of evidence: the bias to confirm.
LIBRA HF003 1983 .D324
Available from offsite location
LIBRA Diss. POPM1983.124
Available from offsite location
LIBRA Microfilm P38:1983
Available from offsite location
- Format:
- Book
- Manuscript
- Microformat
- Thesis/Dissertation
- Author/Creator:
- Deighton, John Anthony.
- Language:
- English
- Subjects (All):
- Penn dissertations--Marketing.
- Marketing--Penn dissertations.
- Local Subjects:
- Penn dissertations--Marketing.
- Marketing--Penn dissertations.
- Physical Description:
- v, 216 leaves. : illustrations ; 29 cm
- Production:
- [Philadelphia], 1983.
- Notes:
- Thesis (Ph.D. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1983.
- Includes bibliography.
- OCLC:
- 244997558
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