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An analysis of factors affecting consumer choice.
LIBRA 658.83 H468
Available from offsite location
LIBRA 378.748 POA1951.213
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Hess, Alice Marie.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- vii, 98 numbered l. : tables, diagram ; 29 cm
- Production:
- [Philadelphia], 1951.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1951.
- Bibliography: l. 93-98.
- OCLC:
- 244997551
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