2 options
The split-run method of copy testing.
LIBRA 659.1 B344
Available from offsite location
LIBRA 378.748 POA1947.61
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Bay, J. Myron.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- 1 leaf, iv unnumbered pages 71 numbered l. : including tables, 5 plates. ; 29 cm
- Production:
- [Philadelphia], 1947.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1947.
- Bibliography: l. 66-71.
- OCLC:
- 244997141
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