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The telephone-order unit, its importance as an adjunct of mass, mailorder selling.
LIBRA 378.748 POA1955.59
Available from offsite location
LIBRA 658.872 M243
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- McPeek, Robert Thomas.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- iii, 157 numbered l. : map, diagram, tables. ; 29 cm
- Production:
- [Philadelphia], 1955.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1955.
- Bibliography: l. 155-157.
- OCLC:
- 244996280
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