2 options
Should magazines offer merchandising services to the advertiser.
LIBRA 659.132 N213
Available from offsite location
LIBRA 378.748 POA1956.166
Available from offsite location
- Format:
- Book
- Author/Creator:
- Natiello, Robert Anthony.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- vi, 88 numbered l. : illustrations ; 29 cm
- Notes:
- Bibliography: l. 85-88.
- OCLC:
- 250077425
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