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A study of the contributions of market research to the large soap manufacturer through the two primary techniques of consumer consultation and retail store audit.
LIBRA 658.83 L943
Available from offsite location
LIBRA 378.748 POA1951.162
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Lovell, Douglas Gordon.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- iv, 117 numbered l. : mounted illustrations, mounted diagrams, table. ; 29 cm
- Production:
- [Philadelphia], 1951.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1951.
- Bibliography: l. 113-117.
- OCLC:
- 244994597
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