2 options
Successful introduction of consumer non-durable items.
LIBRA 658.83 Sw75
Available from offsite location
LIBRA 378.748 POA1951.176
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Swoyer, George Ryan.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- ii, 73 numbered l. ; 29 cm
- Production:
- [Philadelphia], 1951.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1951.
- Bibliography: l. 71-73.
- OCLC:
- 244991406
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