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A study of the shopping behavior of 69 Chevrolet owners who purchased a '56 Chevrolet at the Evans Chevrolet agency.
LIBRA 658.83 M277
Available from offsite location
LIBRA 378.748 POA1956.110
Available from offsite location
- Format:
- Book
- Author/Creator:
- Mahin, Philip William.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- v, 118 numbered l. : illustrations, forms (1 mount.). ; 29 cm
- Place of Publication:
- [Philadelphia], [publisher not identified], 1956.
- OCLC:
- 250077521
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