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A study of fashion trends in men's wear, their motivations and effects upon the retailer.
LIBRA 378.748 POA1952.26
Available from offsite location
LIBRA 687.11 K888
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Kress, Richard Quinn.
- Language:
- English
- Subjects (All):
- Marketing--Penn theses.
- Penn theses--Marketing.
- Local Subjects:
- Marketing--Penn theses.
- Penn theses--Marketing.
- Physical Description:
- 134 leaves : tables. ; 29 cm
- Production:
- [Philadelphia], 1952.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1952.
- Bibliography: l. 128-131.
- OCLC:
- 244986734
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