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Advertising economy through pre-publication color analysis.
LIBRA 659.1 Z13
Available from offsite location
LIBRA 378.748 POA1953.137
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Zala, David Miller.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- 120 numbered l. : illustrations ; 29 cm
- Production:
- [Philadelphia], 1953.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1953.
- Bibliography: l. [115]-118.
- OCLC:
- 244986280
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