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An analyses of shopping newspapers as an advertising medium / Ira James Melzer ...
LIBRA 378.748 POA1942.12
Available from offsite location
LIBRA 659.1 M499
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Melzer, Ira James.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- vi, 118 numbered l. including mapages, tables, forms. ; 29 cm
- Production:
- [Philadelphia], 1942.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1942.
- Bibliography: l. 84.
- OCLC:
- 244984135
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