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An evaluation of the contribution of some of the techniques and findings of motivation research to advertising planning.
LIBRA 378.748 POA1955.27
Available from offsite location
LIBRA 658.8 D853
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Dubois, Loren Arthur.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- i, 85 numbered l. ; 29 cm
- Production:
- [Philadelphia], 1955.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1955.
- Bibliography: l. 81-85.
- OCLC:
- 244984618
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