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The use of radio broadcasting as an advertising medium in the United States ... / Herman Strecker Hettinger ...
LIBRA 659 H475
Available from offsite location
Van Pelt Library 378.748 POP1933.15
Mixed Availability
- Format:
- Book
- Thesis/Dissertation
- Author/Creator:
- Hettinger, Herman S. (Herman Strecker), 1902-1972.
- Language:
- English
- Subjects (All):
- Radio broadcasting.
- Advertising.
- Penn dissertations--Economics.
- Economics--Penn dissertations.
- Local Subjects:
- Penn dissertations--Economics.
- Economics--Penn dissertations.
- Physical Description:
- xxi, 354 pages : diagrams ; 23 cm
- Place of Publication:
- [Chicago] : [The University of Chicago press], [1933]
- Notes:
- Thesis (Ph.D. in Economics)--Graduate School of Arts and Sciences, University of Pennsylvania, 1933.
- "Reprint from A decade of radio broadcasting [i.e. advertising] (the University of Chicago press)".
- Bibliography: pages 341-343.
- OCLC:
- 2530097
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