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A critical analysis of automobile manufacturers' sales training plans, case studies of Ford, Chevrolet and Plymouth.
LIBRA 658.83 D283
Available from offsite location
LIBRA 378.748 POA1950.70
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Davidson, Donald Eugene, 1927-
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- iv, 78, III numbered l. ; 29 cm
- Production:
- [Philadelphia], 1950.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1950.
- Bibliography: l. I-III.
- OCLC:
- 244983379
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