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Cases in advertising management / Harper W. Boyd, Jr., Vernon Fryburger [and] Ralph Westfall.
LIBRA HF5823 .B7138
Available from offsite location
- Format:
- Book
- Author/Creator:
- Boyd, Harper W.
- Series:
- McGraw-Hill series in marketing and advertising
- McGraw-Hill series in marketing and advertising.
- Language:
- English
- Subjects (All):
- Advertising--Case studies.
- Advertising.
- Genre:
- Case studies.
- Physical Description:
- 426 pages : illustrations, portraits, maps, diagrams, tables. ; 24 cm.
- Place of Publication:
- New York : McGraw-Hill, [1964]
- OCLC:
- 421534
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