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New perspectives in marketing.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing research--India.
- Marketing research.
- Marketing--Study and teaching.
- Marketing.
- India.
- Physical Description:
- xii, 204 pages : illustrations ; 23 cm
- Place of Publication:
- New Delhi : National Council of Applied Economic Research, [1972]
- Notes:
- Lectures and papers presented by Indian and foreign marketing experts in the course of a marketing training programme organized at the National Council of Applied Economic Research during July 1971 to Feb. 1972.
- Includes bibliographical references.
- OCLC:
- 605674
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