1 option
Why people buy, motivation research and its successful application / With an introd. by Howard D. Hadley.
LIBRA 385.015 C426
Available from offsite location
- Format:
- Book
- Author/Creator:
- Cheskin, Louis, 1907-1981.
- Language:
- English
- Subjects (All):
- Motivation research (Marketing).
- Physical Description:
- 319 pages : illustrations ; 22 cm
- Place of Publication:
- New York : Liveright Pub. Corp., [1959]
- OCLC:
- 2556213
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.