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The rationale behind the introduction of new cigarette brands into the market in 1959.
LIBRA 378.748 POA1960.184
Available from offsite location
LIBRA Thesis 385 F779
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Fortunow, Paul Hirshl.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- iii, 108 numbered l. : color diagrams, tables. ; 29 cm
- Production:
- [Philadelphia], 1960.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1959.
- Bibliography: l. 106-108.
- OCLC:
- 244982994
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