1 option
Some considerations underlying advertising revenue gains made by the major general consumer magazines between 1950 and 1960.
LIBRA 378.748 POA1961.187
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Jones, Peter, 1956-
- Language:
- English
- Subjects (All):
- Marketing--Penn theses.
- Penn theses--Marketing.
- Local Subjects:
- Marketing--Penn theses.
- Penn theses--Marketing.
- Physical Description:
- iv, 110 numbered l. : tables. ; 30 cm
- Production:
- [Philadelphia], 1961.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1961.
- Bibliography: l. 107-110.
- OCLC:
- 82338882
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.