1 option
Basic methods of marketing research / James H. Lorie [and] Harry V. Roberts.
LIBRA HF5415 .L58
Available from offsite location
- Format:
- Book
- Author/Creator:
- Lorie, James Hirsch, 1922-
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- 453 pages : illustrations ; 24 cm
- Place of Publication:
- New York : McGraw-Hill, 1951.
- Notes:
- Some suggestions for further reading: p. 433-437.
- OCLC:
- 242256
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.