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Promotional decisions using mathematical models / Prepared under the direction of Patrick J. Robinson. Contributing authors: James C. Becknell, Jr. [and others].
LIBRA HF5438 .P78
Available from offsite location
- Format:
- Book
- Series:
- Marketing Science Institute. Series of books.
- Language:
- English
- Subjects (All):
- Sales promotion--Mathematical models.
- Sales promotion.
- Physical Description:
- xvi, 330 pages : illustrations ; 24 cm.
- Place of Publication:
- Boston : Allyn and Bacon, [1967]
- Notes:
- Includes bibliographies.
- OCLC:
- 242871
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